Google play rating will affect the next user's willingness to download, and it will also affect another user's score. In January 2022, Glints needed to stop the downward trend of app rating within three months and improved the rating from 3.5 to above 4.5.
-The highest score achieved within three months was 4.8.
-Effectively improved the product, so that the follow-up natural traffic can also be maintained at 4.5 points.
1. Quickly increase the score by asking internal employees to help.
2. Designed rating pop-ups in the app to invite users with positive experiences to rate.
3. Fixed the major complaints from google review and CSAT reports.
It was a known problem that many merchants would give up starting their business because they spent too much time setting up their stores.
The team aimed to solve this problem and came up with a hypothesis to provide merchants with a lite store, assuming that it could help them launch their businesses earlier.
This study was conducted in India, Australia, USA and China.
-The research result proved the hypothesis was wrong but we found new motivation opportunities.
-One was to allow them to see consumer feedback data earlier. Seeing the metrics would motivate them to start selling earlier.
-The other is to provide them good product pictures. We found that a lot of small businesses couldn't finish building their store because they didn't have enough good pictures and product details. On the contrary, Chinese merchants often built their stores quicker because they had a lot of ready-to-use pictures from the factories.
